Services
We are offering a number of services which will help you to realize your business wishes quickly and effectively.
Data Analytics
Financial and marketing analytics
This dashboard is an interactive analytical solution developed by BIRAİNY to deliver a combined view of a company’s financial and marketing performance. Users can compare not only standard periods like month-over-month or year-over-year, but also any two custom date ranges to track differences and trends dynamically. Comparisons are not limited to fixed periods — users can select any two dates to analyze performance shifts with greater flexibility.
Key features include:
- PNL overview: Revenue, gross profit, expenses, margins
- OPEX analysis with month-to-month change tracking
- Marketing spend and lead generation breakdown
- Lead segmentation across organic and paid channels
- Financial ratios: asset turnover, cash ratio, EBITDA margin, and more
This tool is ideal for cross-functional performance monitoring, improving cost efficiency, and evaluating marketing ROI with maximum analytical flexibility.