01 September 2023
Power BI
Built-in reporting offers data-driven insights that help refine strategy, optimize resources, manage risks, and strengthen customer relationships. The report, developed by BIRainy, serves as the backbone of evidence-based decision-making and sustainable development.
The following report provides an in-depth analysis of key business areas including Sales, Marketing, Costs, Credit and Customer Analysis:
Sales:
- Total revenue/sales for the period
- Sales breakdown by product.
- Selling by categories
- Trend line of sales by date
Marketing:
- Total number of customers
- Marketing budget
- Reach and engagement metrics in different platforms
- Distribution of customers by marketing
- Budget allocation to marketing channels
- Number of customers by months/weeks
Cost:
- Breakdown of operating expenses
- Trend analysis of cost changes
- Distribution of costs by brands
- Number of issues and total cost as of date
Credit:
- Breakdown of Credit and Cash sales
- Distribution of customers who prefer purchasing on credit
- Distribution of credit and cash sales by marketing type
- Number of credit and cash sales by category
- Trend line of credit and cash sales by date
Customer Analysis:
- Segmentation of customers based on purchase behavior